Ultimate Travel Guide to Imbabura Ecuador

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Imbabura, a province located in northern Ecuador, is a destination that enchants visitors with its rich geographical, cultural, and natural diversity. Known as the “Province of the Lakes,” Imbabura stands out for its impressive lagoons, majestic mountain landscapes, and rich indigenous heritage reflected in its traditions and festivities.

In addition to its natural beauty and cultural richness, Imbabura offers outdoor actividades como hiking, climbing, and bird watching, making it a versatile destination for those looking to explore nature while immersing themselves in the authenticity of local life.

Dancers in traditional attire near during Inti Raymi celebration
Dancers in traditional attire near during Inti Raymi celebration

What to do in Imbabura? Main attractions

Lagoons of Yahuarcocha

El Yahuarcocha Lagoon is a mesmerizing body of water located just 2 miles (3 km) from the center of Ibarra. Covering an area of 20 hectares, it is one of the locals’ favorite places for recreational and sporting activities. In the surroundings of Yahuarcocha, you’ll find spas and sports centers that offer the perfect spot for playing soccer, tennis, horseback riding, and cycling. Given its beauty and number of activities, Yahuarcocha is one of the most visited recreational sites in the area.

Cuicocha Lagoon

El Cuicocha Lagoon is a natural jewel located in the province of Imbabura in northern Ecuador. The lagoon is situated in the crater of the Cotacachi volcano, at an altitude of approximately 10,600 feet (3,246 meters) above sea level. This lagoon, the “Laguna de los Cuyes,” is a popular tourist destination with scenic beauty, biodiversity, and cultural richness.

El best time to visit Cuicocha is during the dry season, from June to September, when the trails are in better condition and the views most apparent.

Reserva Ecológica Cotacachi-Cayapas

El Reserva Ecológica Cotacachi-Cayapas is one of Ecuador’s most biodiverse and protected areas. Covering an area of around 850 square miles (2,200 sq. K ), this reserve encompasses a diverse range of ecosystems, from cloud forests to tropical rainforests, offering visitors a unique experience in terms of natural diversity and outdoor activities.

The Reserve plays a crucial role in the conservation of endangered species and the preservation of natural habitats. Visitors can learn about conservation efforts and participate in environmental education programs.

Majestic deer in the Antisana region
Majestic deer in the Antisana region

Local gastronomy of Imbabura

Typical dishes

Just like other regions of Ecuador, the gastronomy of Imbabura is rich in authentic and traditional flavors. Imbabura cuisine reflects the diversity of local ingredients and indigenous and mestizo influences, resulting in delicious and unique dishes. Here’s a look at some of them:

  • Fritada: A plate consisting of a medley of fried pork accompanied by mote (hominy corn), tostado (toasted corn kernels), llapingachos (potato patties stuffed with cheese), and salad. You can enjoy a tasty fritada in restaurants like “La Hacienda” in the center of Ibarra.
  • Locro de Papa: A thick soup made with potatoes, cheese, avocado, and herbs. It is a wholesome dish that’s served hot and is great to have on cold days.
  • Cuy Asado: The cuy (guinea pig) is a meat traditionally consumed in the Andean region of Ecuador. In Imbabura, it is prepared, roasted, or baked and served with potatoes and sauces.
  • Helados de Paila: Paila ice creams are a tradition in Imbabura. They are prepared by hand in copper pots and come in various flavors, from local fruits to more innovative flavors, such as cinnamon.

Typical Food Markets of Imbabura: A Feast of Authentic Flavors

Local vendor at Otavalo Market
Local vendor at Otavalo Market
  • Otavalo Market: Recognized as one of the largest indigenous markets in Latin America, it offers a wide variety of traditional foods prepared with fresh ingredients. These range from empanadas, mote con chicharron (hominy corn with pork), llapingachos, and delicious tropical fruits are among the most popular dishes.
  • Cotacachi Central Market: Offers traditional Ecuadorian dishes such as locro de papa and other regional dishes.
  • Atuntaqui Market: Famous for its textiles, but also has a section dedicated to food. It offers roasted guinea pig, mote con chicharron, and other regional delicacies.

Discover the Magic of Ibarra

In Ibarra, the authenticity of its colonial streets merges with the beauty of the surrounding landscapes, offering visitors a unique experience. Here, you can discover the city’s rich culture, delicious cuisine, and hidden treasures that invite you to immerse yourself in its special magic. Here’s a look at some of the most iconic visitor sites.

Pedro Moncayo Park

Pedro Moncayo Park is regarded as “the lungs” of Ibarra and is one of the city’s leading natural attractions. Located in the center of Ibarra, this 120-hectare park is home to various flora and fauna. You will find hiking trails and green areas in the park, which make it an ideal place for picnics, relaxation, and family outings.

City Museum

Housed in a 19th-century colonial mansion, the Museo de la Ciudad de Ibarra is an important cultural center eso preserves local history. It has seven permanent exhibition rooms that showcase the evolution of Ibarra.  The museum is an excellent option for those interested in learning about the historical and cultural evolution of the city. It has guided tours, a projection room, and a dedicated library.

Ancient artifacts displayed at Museum Casa del Alabado near Casa Gangotena Boutique Hotel in Quito.

Church of San Agustin

The Church of San Agustin is a catholic place of worship in the historic center of Ibarra, right in front of the Pedro Moncayo Park. It is distinguished by its imposing colonial façade built with stone and brick. This church dates to the 17th century and was originally part of a convent that belonged to the Augustinian order. Its interior preserves altarpieces carved in gold leaf, canvases of Quiteño art, and sculptures of saints carved in wood.

Cathedral of Ibarra

Located in the Plaza de Armas, the Cathedral of Ibarra is the city’s central catholic place of worship and one of its main tourist attractions. This imposing neo-Gothic cathedral was built in the 19th century after an earthquake destroyed the town. Its limestone façade has two tall towers with pinnacles that give it a stately image. Inside, you can admire French stained-glass windows, religious sculptures, and many works of art, such as canvases, ornaments, and liturgical objects.

A Journey through the Charming Villages Surrounding Ibarra

Explore the charming villages surrounding Ibarra, Ecuador, where authenticity merges with the serenity of rural life. Each town forms a unique piece of the region’s history, with cobblestone streets, vibrant plazas, and timeless traditions.


Enjoy a magical experience in Otavalo and learn about the Kichwa culture! You won’t want to miss out on this place during your Ecuador travels.

Otavalo is just 30 minutes from Ibarra, famous for its indigenous handicraft market. It hosts the Plaza de Ponchos Fair every Saturday, where countless indigenous artisans gather to sell their wares, making it one of South America’s largest and most well-known indigenous markets. Otavalo is near San Pablo Lake, where you can kayak and admire the colossal Imbabura volcano. The nearby Condor Park is an ideal attraction for those looking to appreciate Ecuador’s most emblematic birds. Other attractions in the vicinity are the Peguche Waterfall and Andean instruments workshops.

Mercado de Otavalo

The Mercado Artesanal de Otavalo is one of Latin America’s most famous and colorful markets.

The market stalls here are adorned with a mesmerizing variety of handmade products crafted by the region’s skilled indigenous artisans, mainly from the Otavalo indigenous community. Vibrant traditional weavings, such as the iconic ponchos and tapestries, are prominent. In addition to textiles, you’ll find wood carvings, hand-painted pottery, beaded jewelry, and leather goods.

Vendedor en el mercado de Otavalo, exhibiendo artesanías locales y experimente el recorrido cultural en Casa Gangotena Boutique Hotel.
Artesano en el mercado de Otavalo.


Cotacachi is a charming canton in Imbabura, Ecuador, known for its natural beauty, indigenous culture, and the leather handicrafts produced in the area.

As you explore the streets of Cotacachi, you’ll find numerous shops and workshops where local artisans create beautiful handbags, belts, jackets, and more. This is the perfect place to purchase authentic Ecuadorian leather goods.

San Antonio de Ibarra

San Antonio de Ibarra is a parish located in the province of Imbabura. This place is known for its rich artisan traditions, especially those found in wood carvings. You can stroll through the streets and visit workshops where skilled artisans create religious sculptures, furniture, and decorative crafts. The quality and detail of the wood carving are quite impressive, and you can take your time to appreciate the skill of the local artists.

Excursions and activities

Visits to historic haciendas

In the Ibarra area of Ecuador’s Imbabura province, there are several historic haciendas you might consider visiting to explore the region’s rich cultural and architectural heritage. These are some of the haciendas you can visit during your tour.

Breathtaking view from Ecuadorian highlands
Breathtaking view from Ecuadorian highlands

Hacienda Zuleta

Not far from Ibarra, Hacienda Zuleta is a stunning colonial hacienda that has been restored and converted into a boutique hotel. It offers guided tours that include its 17th-century chapel, the main house, and its own cheese factory, as well as outdoor activities such as hiking and horseback riding.

Hacienda La Magdalena

Located in the province of Imbabura, this historic hacienda has been fully renovated and now operates as a hotel. It allows visitors to explore the colonial architecture, enjoy the natural beauty of the surroundings, and participate in activities such as horseback riding.

Hacienda Pinsaqui

With over 300 years of history, Hacienda Pinsaqui is known for its colonial architecture and rich traditions. The hacienda has been converted into an inn and restaurant. You can visit it to experience its unique historic atmosphere and savor the local gastronomy.

Hike to Imbabura volcano

The Imbabura Volcano hike in Ecuador offers an exciting and enriching experience. Select a hiking route that suits your fitness level and available timeframe, and enjoy the breathtaking panoramic views as you ascend. Consider exploring local communities to immerse yourself in the region’s rich indigenous culture. Hiring a local guide can provide valuable information and enhance the safety and ease of your hike. Rest assured: The Imbabura Volcano hike in Ecuador offers an exciting and unforgettable experience.

Practical Information

Travel Tips

If you plan a trip to Ibarra, Ecuador, here are some valuable tips to help you have a smooth and enjoyable experience.

  • Check the weather before your trip, as Ibarra can have a climate Bring appropriate clothing, especially if you plan to explore nearby higher elevations.
  • Ibarra sits at a considerable altitude. If this is your first time in a high-altitude region, be aware that you may experience mild symptoms of altitude sickness.
  • The official currency in Ecuador is the US dollar. Make sure you have plenty of cash, especially if you plan to visit local markets or more remote areas where credit cards may not be accepted.
  • Follow conservation rules and practices if you plan to explore nearby natural areas. Respect the natural environment and always seek to contribute towards maintaining the beauty of the landscapes and biodiversity around you.


Craftsmen from Quito
Craftsmen from Quito

Imbabura: Land of Countless Unforgettable Moments

Ibarra, with its rich cultural heritage, stunning natural landscapes, and vibrant local life, is a destination that invites travelers from around the world to come and marvel at its treasures. From the famous Otavalo Market to the majestic views of the Imbabura Volcano, the region offers a unique experience that combines Ecuadorian culture’s authenticity with the beauty of its natural surroundings. We invite you to discover the magic of this enchanting city and immerse yourself in the richness of its heritage and hospitality! Contact us and start planning your trip today!

Elegante patio de Casa Gangotena, un Hotel Boutique en Quito.
Adéntrate en el Corazón de la Historia en Casa Gangotena
Sumérgete en la grandeza del pasado de Quito y experimenta un lujo incomparable en Casa Gangotena. Donde cada rincón cuenta una historia, y cada estancia pasa a formar parte de la historia.


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